WHAT IS GOOGLE ANALYTICS?
A web development company develops and designs E-Commerce websites to generate a business. But you have to keep an eye on its performance to know – how many users are coming to your site. How much time do they spend on the website? On which page do they spend more time? All user’s data can be seen through Google Analytics.
Google Analytics is a free tool to get insights of your webpages, you can add multiple websites to one Google Analytics account.
Importance of Google Analytics
Identifies the source of users
A website is linked with other websites, so the user may visit the site from any other site. Google Analytics saves the data of users and its sources from where users have logged in. For example, if the users visit your site from social media, the analytics shows the data of users with the source of the user.
User Recognition
The user who visits the site can be new or existing. Google Analytics shows the report of users and identifies the users who are new and who are old. You can change your Digital Marketing campaign according to the users to generate more leads.
Tracking of Sales Data
In a business aimed at generating leads, when you set a goal of business, you define a time limit, and after completing the time you need to track the sales data. Google Analytics facilitates tracking your sales data and goals status to change your marketing plan.
Pages and sessions
E-commerce websites have multiple pages, and tracking of all pages is necessary to define the next move in generating leads, Google Analytics generates a report of each page in which you will come to know the page that customer has visited and the time they spent.
Technology has changed the style and trends of business only you have to be aware of technologies and their uses. If you are planning for any E-Commerce websites you need the best e-commerce web Development Company in Ludhiana, Braintrain Info Solutions is the best Web Development Company you can contact for web development and Digital Marketing.