Blogging helps increase traffic, builds web authority, and Creates brand awareness. Before discussing the Importance of a blog we focus on what a blog is- A blog is an informative Article written to convey information to the users about the product or services. Business Portal posts blogs on a daily bases to inform customers about their products and services and increase sales.

Importance of Blog in SEO

Drive Traffic
People always seek information about the products and services which they are going to buy from the Market Place for example if you want to buy a car then you ask your friends, neighbor which is Good care for yourself. Nowadays after coming to Digital Media people search for information on the web and it is the most useful platform to collect information, in that case, people come to your site to read the blogs.

Builds Web Authority
Regular Posting of blogs increases web authority which helps in SEO (Search Engine Optimization). Search engines often consider Website who has good-quality blogs.
Builds brand Image
When you regularly post blogs on your website, it creates brand awareness, because people know your brand through the blogs and it creates a positive image of your brand.

Generate leads for Business
When you go to the Marketplace first of all you meet with the salesperson and ask about the product that you want to buy then the Salesman elaborates feature of the product and you make the decision to buy the product. When you regular posting blogs and people read your blogs then definitely they will be a customers for your Business.

Visibility on Search Engine
Blogs increase your website visibility on Search engines, you write a blog with an effective Keyword Strategy, it will increase your website visibility on search engines through keywords.
Blog importance can be ignored due to its SEO and Marketing utility, Braintrain Info Solutions, a Digital Marketing Company in Ludhiana provides blogging and SEO Services in Ludhiana, Punjab to Increase Traffic.