WHAT IS PPC?
PPC stands for pay-per-click advertising, a type of online advertising, that gives you traffic for your business. When you want targeted visits for your business you can go for Pay per Click advertising.
PPC can have many forms of webpage, images, or video ads you can place according to your requirements. Google PPC is more popular than other PPC Advertising, due to its users and relevance. People generally go with Google. When you do PPC Marketing with Google; Google places your ad on their Digital platforms.
IMPORTANCE OF PAY-PER-CLICK ADVERTISING
Pay-per-click might be costly, but is very useful for generating leads for your business; you can target your customers without any hurdle. Any other medium of generating leads takes more time, but PPC advertising gives you a quick response depending on the budget. Running a PPC ad is costly but the responses return your money with interest when you get a more targeted audience.
HOW TO MAKE PPC AD
Objective: Define your objectives, why do you want to go with PPC Marketing? Are you advertising to generate leads or do you want to spread awareness of your brand?
Device, locations, and audience demographics- Decide the devices on which you want to place your ads. Know their audiences they are youth or old age groups and the location of your ads.
Budget – Define your budget and how much you are going to invest to run your ads. Ads budget decides the place of your ad will be placed on which ranks.
Build your ad – Build your ad with images, text, or videos with the URL link.
HOW DOES PPC WORK
The most popular PPC ad is Google PPC Ads. it mostly runs on Google search to Rank webpages to bring that page one to the top of SERP. When users place their queries on search engines Google identifies the more relevant keyword, rate of bid, and content of the ad then it displays your webpage on its SERP. Most users prefer Google PPC ads to promote their business and to make webpages on the first of its Search Engines, Google has a very large base of users which is the main reason to go with Google Pay Per click ads.
Most of the Digital Marketing Company in Ludhiana does PPC marketing, with their best tactics to grow your business, I suggest you go with Braintrain Info Solutions for any kind of PPC OR SEO Service.