SEO stands for Search engine Optimization. SEO is the process of ranking your pages on search engines such as Google. A higher ranking of pages means more clicks on the webpage and more clicks give more business.
People get the rank of their pages through SEO or PPC paid Advertising.
PPC (Pay Per Click)
Paid Advertising gets page rank high according to your budget, but generally, people do not entertain the ads. If traffic comes from paid advertising, you cannot retain them for a long time. Once your budget has been lost and campaign time is over, your website’s page goes down.
SEO
When you do SEO of pages, the audience goes longer with you, and traffic increases day by day according to user reactions and your content strategy.
SEO HAS TWO CATEGORIES
ON PAGE SEO
On-Page SEO requires Keyword Research and Content Writing Strategy –
Keyword Research
Keyword research is the first work when you go for ON-page SEO. Find the relevant keyword for your content that can be easily optimized in search engines. Your Keyword will determine your page visibility on search engines. For Keyword research, you can use SEMRUSH and Google Keyword Planner.
Content Writing
You must be aware of content writing. When you write content, keep in mind what the user demands. How your content is useful for them. There are some rules you should follow in your content :
- Write error-free content
- Language should be easy to understand
- Create Relevant Content
- Write unique content
- Elaborate in depth.
OFF-PAGE SEO
Off-page SEO is done outside of your website when you work outside of your web page; Search Engines consider your webpage as authoritative due to its link with the other webpage.
Backlinks
For boosting the website authority, Backlinks play a crucial role in SEO. The more quality Backlinks get more credibility for your page and improve webpage rankings on the search engines. If you are starting a business and need goods to purchase first of all you contact your relatives and friends to get the contact of the supplier. When your benevolent gives a reference then you go for purchasing. Backlinks uses are the same. If your web page is linked with a reputed Website that ranks higher on search engines, then search engines such as Google will rank your page. One good idea for getting more Backlinks is to write unique content so that other users can give citations of your web page on their sites.
Guest Posting – Some websites invite others to write their own blogs. You can write a blog for your niche and can post your content on other sites. When the admin of the website verifies your content for publishing, you can earn Backlinks.
Backlinks are not only connecting your web page to other sites, but also you can get more traffic for your sites. If you are writing a blog for Backlinks and the traffic of that Website is higher and engagement rates are so high, it is possible to drive traffic for your website.
If you are searching for an Seo Company in Ludhiana, then go for Braintrain Info Solutions which provides the best Web Design –Development, and Digital Marketing Services