Keywords play a crucial role in SEO, without the keyword, your webpage would not be discoverable on the search Engine. Users ask for queries through the keywords and search engines find the relevant content containing keywords from your websites.

Types of keywords

Short Tail keywords

Short tail keywords are the primary keyword that is often used in the title of the content, it is specific and defines categories such as web development, and this keyword is a short tail keyword that defines the web development category.

Long Tail keywords

Long tail keywords are secondary keywords that can be used to define niches or to attract a specific category of users, long tail keyword covers primary keywords with other specifications such as Web Development Companies in Ludhiana and Web Development for Small Businesses.

Long tail keywords are used to make the content search for other search tools such as voice tool, users who use voice to search products or services use the long tail keyword such as Ludhiana me Sabse achchi web development company kaun si hai. These keywords are very helpful to make your content searchable over the search engine if users are searching through the voice.

The best SEO Company in Ludhiana uses short-tail keywords as well as long-tail keywords in the SEO strategy to attract users.

Finding short-tail keywords are easier than long-tail keywords and implementing long-tail keyword strategy is also a tedious job. You can use keyword research tools such as SEMrush and Google Keyword Planner to find the right keyword for your segments. For a long tail keyword, you should find out the niche of the Primary keyword that will help to decide the right long tail keyword for your brand. You can also think like the users and make a search query and use that query as a keyword.

The Best and Renowned Digital Marketing  Company in Ludhiana, Braintrain Info Solutions makes effective SEO Strategies with Short tail and Long Tail Keywords to Grow your Website.